The Certified Agile Marketing Specialist™ (CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™ (CAMT). The CAMS course is designed to cover all the basics of Agile as applied to Marketing activities to better align the Marketing department with Agile techniques used by development teams. Applying this iterative approach allows for rapidly discovering which marketing campaigns are most effective and yields the highest results. Attendees are required to pass a brief exam and will leave the course certified! Re-take opportunities are available as well as additional coaching from a Certified Agile Marketing Trainer or Coach.

In this course, we cover the following topics:

 
  • Agile Marketing foundations and core values
 
  • How Agile is used in Marketing
 
  • Visual collaborative approaches for identifying customer needs
 
  • An iterative process for fast results & sustainable growth
 
  • Focusing on the customer relationships that carry the most value
 
  • Organizing into channels of Filtering, Educating, and Selling
 
  • Creating systems and messaging to find your ideal customers
 
  • Creating systems and messaging to find your ideal customers

Naturally, the content of the training is also ‘Agile’. Based on your learning wishes and goals, a Training Backlog is created for all participants. During the training we will determine whether the learning wishes have been sufficiently treated. During the training there is enough space to deal with your practical challenges. So interaction is central!

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